Accessibility Guide

Shopify Accessibility Guide

Shopify stores face unique accessibility challenges because merchants have limited control over theme internals. The Dawn theme improved defaults, but product pages, checkout flows, and third-party apps often introduce barriers. With ecommerce being the most-sued industry for ADA violations, Shopify store owners need to pay attention.

Common Shopify accessibility issues

Product images missing alt text

Shopify allows blank alt text on product images. Many stores upload hundreds of products without descriptions, blocking screen reader users.

serious

Inaccessible product variant selectors

Color swatches and size selectors in many themes lack proper ARIA labels, making product customization impossible without a mouse.

critical

Cart and checkout keyboard traps

Some themes create keyboard traps in modal carts or multi-step checkouts where Tab key navigation gets stuck.

critical

Missing skip navigation links

Many Shopify themes lack a 'Skip to content' link, forcing keyboard users to tab through the entire header on every page.

moderate

Low contrast in promotional banners

Sale banners and promotional overlays often use text colors that fail WCAG contrast ratios against background images.

serious

How to fix Shopify accessibility

Use Shopify's Dawn theme as a base — it has the best built-in accessibility

Add alt text to every product image via the Shopify admin (Products → Edit media)

Test the entire checkout flow using only the keyboard (Tab, Enter, Space)

Add a skip link to your theme's header by editing theme.liquid

Avoid third-party apps that inject overlays — these often break keyboard navigation

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